If there was ever a summer designated as the year of the blockbuster, super-hyped, mega, big-time movie packed with amazing special effects and will make a gazillion dollars by the end of its first day of release, well, 2007 would be it. With highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like the Transformers, it’s a safe bet to assume that 2007 might go down as the most profitable year in movie history. And, of course, those big profits aren’t exclusive to the big screen itself.
You can bet that as soon as those movies are released, and maybe even before hand, that the cross-promotional marketing will begin. There will be the hit theme song for each movie available for download on your iPod Nano. There will be the home video game ready to play on the Xbox 360. For those on the go, they will more than likely be able to play that same video game on their Sony Playstation Portable. And for those people who simply can’t wait, they can download the movie trailer and watch it on the digital camcorder feature of their phone.
Even though all these movies will be playing in theaters, people are simply going to see advertising and marketing for them wherever they go. And more interestingly is that people will be exposed to movie marketing as well, regardless of what type of electronic device they decide to use. If you are always plugged into your iPod, you won’t be immune to any movie marketing mayhem. If you visit your favorite store or refurbished electronics retailer looking for the hottest game for your Xbox 360, you’ll see posters promoting the official video game of the movie all over the store. And the same rings true for the Sony Playstation Portable as well.
Today’s technology aren’t just vehicles for entertainment, they also serve as potential locations to reach target customers. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn’t done so already. Conversely previews for the new Shrek film will probably have an advertisement in it targeting iPod Nano users to download the new hit theme song. And don’t forget the constant barrage of ads that ask people to text a phone number in order to get the latest Harry Potter trivia game sent to the digital camcorder display feature of their cell phone.
In today’s world, it’s all about being connected. That’s because if you’re connected online, either with an iPod, Sony PSP or an Xbox 360, you’re a member of the target audience and you will be reached. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.
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This is a quick hand held shoot of only part of the the impressive Panasonic Stand at GITEX trade show in Dubai. There was a dedicated 3D Theater showing off the new 103 inch Full HD 3D and Blue Ray 3D player. also shown in 3D on this screen was the AVATAR movie trailer in 3D. No ghosting was noticeable, and the Active eye wear (shutters) had a robust rubber handles that sit well on the sides of your head. A 100 inch screen is the minimum needed for a satisfying 3D home theater experience. The screen output even with the glasses was bright enough to show off the crisp colors and 3D effect. Worth mentioning also was the other technologies on show at the Panasonic stand at Gitex 2009. From medical equipment, to Smart White boards, and product demos at timely intervals. Overall, in our opinion, the best technology showcase from a company at the tradeshow. Sorry for the shaky hand held shoot, due to strict no-camera exhibition policy. Panasonic themselves however, encouraged and allowed the 3D theater to be filmed. I have to say I was impressed with what Panasonic presented at Gitex 2009. This is not a paid for review, It is just my passion for technology that makes me give them credit. Panasonic presented an all round 360 technology showcase for professionals and consumers alike at Gitex 2009 in Dubai. There was something to marvel at for different markets, Medical, Home Entertainment, Education, and my area of work, stereoscopic 3D visualization. I can confidently say that <b>…</b>
Help answer the question about movie theater screen
How Do i register my movie theater?I have a building and everything i need for my movie theater, screens and all. Now how do I open it? Where do i go to register? HOw do I start getting films to play here?
About Author
Orion Pax -
About the Author:
Orion Pax is a movie lover & media geek.
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